> ## Documentation Index
> Fetch the complete documentation index at: https://docs.reallyquickemails.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Create, schedule and send a bulk email from the app, and read the results.

A campaign is a one-off send to an audience: a promotion, an announcement, a newsletter. Anything that repeats on its own from a trigger is a different thing — that's an [automation](/en/app/automations).

<Info>
  You need a verified domain and a confirmed sender before you can send. See [Domains and senders](/en/app/domains-and-senders).
</Info>

***

## The flow

<Steps>
  <Step title="Write the email">
    In the editor. Start from scratch, from a template you already have, from imported HTML, or ask the copilot by describing what you want to say.
  </Step>

  <Step title="Personalize it">
    Use `{{first_name}}` in the subject and the greeting. It's one email for the whole audience; each person gets theirs with their own data. See [Editor variables](/en/app/variables).
  </Step>

  <Step title="Pick the audience">
    A segment. You can see how many contacts it holds before confirming.
  </Step>

  <Step title="Send yourself a test">
    Before you pull the trigger. This is the step that saves the most grief: a broken link or an image that won't load shows up in two seconds.
  </Step>

  <Step title="Send or schedule">
    Right now, or at a date and time.
  </Step>
</Steps>

## States

| State     | What it means                                           |
| --------- | ------------------------------------------------------- |
| Draft     | You're still building it. Nothing was sent              |
| Scheduled | It has a future date. Cancel it and it returns to draft |
| Queued    | It went out; messages are being processed               |
| Sent      | Finished                                                |
| Paused    | You stopped it mid-send                                 |
| Failed    | It couldn't complete                                    |

A scheduled campaign can be cancelled or rescheduled as long as it hasn't started. One that already started can be paused, but whatever went out has gone out.

***

## Results

Each campaign shows delivered, opens, clicks, bounces and unsubscribes, and lets you drill into activity contact by contact: who opened, who clicked, who bounced and why.

<Note>
  Open rate is an undercount. It depends on the mail client loading an image, and several of them (Apple Mail included) preload or block it. **Clicks** are the reliable signal.
</Note>

<Tip>
  Before writing a new campaign, check whether you already have an unsent draft. Ending up with a pile of finished emails that never went out is more common than it sounds.
</Tip>